Privacy Policy

At Riverbank Fishing Supplies, we are committed to protecting your privacy and safeguarding your personal data when you use our online platform and services. This Privacy Policy outlines how we collect, use, and protect your information in compliance with the General Data Protection Regulation (GDPR) and applicable UK data protection laws.

Information We Collect

We collect personal information that you provide when using our services, including but not limited to:

• Contact details such as your name, postal address, telephone number, and email address.
• Payment and billing information for processing purchases.
• Account login credentials if you create an account with us.
• Information related to your orders, preferences, and service inquiries.

We may also collect certain technical data automatically when you visit our online store, such as IP addresses, browser type, and access times, to improve our service.

How We Use Your Information

• To process and fulfill orders for fishing equipment, licenses, and related products.
• To communicate with you regarding your purchases, account, or inquiries.
• To provide expert advice and support related to fishing gear and maintenance supplies.
• To personalise your experience on our online platform and tailor our offers.
• To comply with legal obligations and prevent fraud.

Legal Basis for Processing

We process your personal data based on the following lawful grounds:

• Your consent where applicable.
• Performance of a contract, such as fulfilling an order you place.
• Compliance with legal obligations.
• Our legitimate interests in maintaining and improving our services.

Sharing Your Information

We do not sell your personal data to third parties. We may share your information with trusted service providers who assist us in operating our business, such as payment processors, delivery companies, and IT service providers. These partners are contractually obligated to protect your data and use it only for the purposes we specify.

Data Retention

We retain your personal data only as long as necessary to provide our services, comply with legal requirements, resolve disputes, and enforce agreements. When data is no longer needed, we securely delete or anonymise it.

Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of your personal data we hold.
• Rectification: Correct any inaccurate or incomplete information.
• Erasure: Request deletion of your personal data, subject to legal and contractual obligations.
• Restriction: Limit processing of your data in certain circumstances.
• Data portability: Obtain your data in a commonly used format.
• Objection: Object to processing based on legitimate interests.

To exercise these rights, please contact us at our physical address provided below.

Cookies and Tracking Technologies

Our online platform uses cookies and similar technologies to enhance your experience. You can control cookie preferences through your browser settings. For more details, please see our Cookie Policy.

Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction.

International Transfers

Where applicable, your personal data may be transferred outside the UK. We ensure such transfers are made in accordance with data protection laws and appropriate safeguards.

Contact Information

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, you may write to us at:

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any significant updates will be communicated on our online platform.